PowerToFly

PowerToFly

  • Product Management

PowerToFly is the fastest-growing SaaS platform connecting women with companies that care about diversity. In my time at PowerToFly, I managed a two-sided marketplace of more than 100,000 candidates and companies from startups to the Fortune 500.

There weren't many parts of the product that I didn't work on over the course of dozens of releases. Here are some of the most visible new features and redesign iterations.

Find Your Dream Job

For so long, the job listings were text-only, much like the corporate applications you see online every day. But PowerToFly isn't about being boring; it's about showing why companies care about diversity and helping women find their dream jobs. So we took inspiration from print, and made more editorial and social job listings.

PowerToFly before and after | Alicia Hurst- Product Manager PowerToFly before and after | Alicia Hurst- Product Manager

For our employer onboarding flow, we wanted to speed up the tedious process of filling out a job listing form so users could quickly get to what they really want — to find matching candidates for their job. New clients can zip through the wizard in as little as a minute and click through to the talent search after completion.

Companies That Care

On PowerToFly, companies can put their best foot forward. With the much-needed company profile overhaul — which came shortly after the job listing redesign, — we added a blog feed on the sidebar, which automatically displays PowerToFly blog coverage for companies who opt for our curated employer branding services. Social links are also featured more prominently here.

PowerToFly before and after | Alicia Hurst- Product Manager PowerToFly before and after | Alicia Hurst- Product Manager

When companies have active jobs, their listings display at the bottom of the page.

Search for Talent

The original concept for the candidate search was inspired by Pinterest, but that's an application designed for browsing, not accommodating boolean queries like recruiters are accustomed to. The new search, with its cleaner and more scannable layout, is based around searching by keyword and location, with filters to refine.

PowerToFly before and after | Alicia Hurst- Product Manager PowerToFly before and after | Alicia Hurst- Product Manager

We redid an outdated inbox-style messaging system and made it look more like a chat, complete with threaded messages, a separate notifications channel, and collapsed older messages. Messaging within the platform really picked up after that!