Web Projects

I've been designing and building websites since 1999, starting with hand-coded HTML and evolving alongside the web itself. This is an archive of some of the freelance and personal projects I worked on between 2015-2020.

2020 ‍• Self-hosted and built using Node


Pandemic Pictures

A movie tracker built during the pandemic to document a personal mission: watch every Best Picture nominee ever made. Designed, coded, and shipped with my husband—because why just make a spreadsheet when you can build an app?

What started as a spreadsheet idea became a fully-featured web app listing all 97 years of Academy Award Best Picture nominees. You can filter by decade, IMDb score, running time, winners only, and whether each of us had seen, loved, or skipped it. Josh built the backend while I kept us aligned on scope and polish. I designed the UI, built the HTML and CSS, and led feature planning, like a randomizer button for indecisive nights. Each card drops down for full details.

Grid of Oscar Best Picture nominees from the 1929-1931 era, including film titles like 'Wings,' '7th Heaven,' 'The Broadway Melody,' and 'All Quiet on the Western Front,' with ratings and movie posters.
Screenshot of a movie selection interface titled "Pandemic Pictures". It includes filters for "Seen by," "Skipped by," decade range, maximum duration, and a minimum IMDb rating. Movie options listed for the year 1930 are "The Broadway Melody," "Alibi," and "Hollywood Revue." User reaction icons for Josh and Alicia shown below each movie.
"Pandemic Pictures" app screen showing Oscars Best Picture Nominees.

2016 ‍• WordPress


PowerToFly

While working as a product manager at PowerToFly, I also replatformed the marketing site to WordPress for easier updates and redesigned it for a more polished look.

I tackled the redesign over a long weekend, using skills from my freelancing days that I’d retired from the year prior. Using a CMS gave the team editing control without developer intervention, since it had been hand-coded before.

The old site had heart, but the visual design was dated: tight spacing, inconsistent fonts, and insincere stock photography. I customized a premium WordPress theme to give PowerToFly a cleaner layout, sharper typography, and a more modern, cohesive feel without losing their approachable tone.

   Before    
Screenshot of the PowerToFly website highlighting its services for female job seekers. Features a woman smiling while working on a laptop, options to sign up with LinkedIn, sign-up instructions, and partner logos including RebelMouse and BuzzFeed. Sections include 'How We Work,' job search resources, statistics on global talent, and success stories. Logos of media outlets like Fast Company and Fortune are displayed at the bottom.
   After    
PowerToFly homepage featuring a woman using a laptop, promoting a platform connecting women with tech jobs. Includes logos of companies like BuzzFeed and Time Inc., with testimonials and a section detailing how the platform works. Footer contains links for candidates and employers, and social media icons.

2015 ‍• Vanilla HTML & CSS


Fayetteville Coworking

Before coworking became synonymous with WeWork, I built a community for remote workers and freelancers in North Carolina, growing it to over 100 members. I designed and built the brand, website, and print materials, both to practice my skills and to help people find each other.

The first version explained what coworking was and invited people to sign up for updates. It leaned on soft colors, hand-coded HTML, and clean typography to feel welcoming and easy to understand, especially for those new to the concept.

Webpage for Fayetteville Coworking featuring text about coworking spaces, event details, subscription form, and an image of people working at a table.
Business cards for Fayetteville Coworking laid out on a table, featuring information about free weekly coffee shop coworking events, contact details, and invitations to join their Facebook group and mailing list.
Flyer promoting Fayetteville Coworking event to form a coworking community. Details include a meeting on Monday, April 13 at 7pm at The Huggins Room, 306 McArthur Road, Fayetteville, NC 28311. Encourages joining for free weekly coworking Tuesdays from 10am-2pm at Starbucks, 4401 Ramsey Street, Fayetteville. Includes small images of a workspace and people working together.
Promotional flyers for Fayetteville Coworking Meetup detailing coworking info and join details on a wood-textured and gray background.

The second and final iteration kept the same font, but I introduced a bright gradient palette and full-page layout linking to our calendar, email list, and Facebook group. I also designed new flyers, business cards, and other collateral to post around town and hand out at events.

Desktop computer displaying coworking website with text "Work Independently, Not Alone" and buttons for social media and event information at the bottom.
Open cardboard box with business cards that say 'Work Independently, Not Alone' alongside a stack of colorful cards on a mint green background.
Smartphone displaying a webpage with text "Work Independently, Not Alone," featuring people in a meeting setting, on a wooden surface with phone chargers.
Coworking flyer: "Work Independently, Not Alone" message promoting collaboration among independent workers at coffee shops for interaction and productivity, with contact info for FayettevilleCoworking.com. Includes icons of a coffee cup, laptop, and briefcase.

2014 ‍• WordPress with WooCommerce


Vegan O’Brien

A one-man vegan baking business in the Hudson Valley, brought to life online with an ecommerce site and cohesive visual identity, building off his existing logo.

I redesigned Vegan O’Brien’s web presence from a basic Blogspot page into a full WooCommerce-powered storefront. With rich product photography already in hand, I focused on clear structure, visual warmth, and low-friction purchasing to help his baked goods shine. I also created assets for his Etsy and social channels to ensure brand consistency across platforms.

Vegan O'Brien Baking Company homepage with images of heart, butterfly, and shamrock-shaped vegan chocolate chip cookies, links to shop online, stores & markets, and about & press sections, upcoming events listing, and user testimonial.
Image of Vegan O'Brien Baking Company's chocolate chip brownies page, featuring a stack of brownies on a red napkin. Includes ingredients list with organic cocoa, vegetable oil, rice milk, tofu, vanilla, flour, baking powder, corn starch, and semisweet chocolate chips. Priced at $36 per dozen with an add-to-cart option.