PowerToFly is a hiring platform focused on connecting underrepresented talent with top companies. I joined post-Series A to lead the employer-facing platform, where I helped pivot the business to enterprise through product discovery, pricing strategy, and platform modernization. My work directly supported an incremental revenue lift and reshaped the core recruiter experience.
Strategic upmarket pivot
To win larger customers, we needed more than a better sales pitch, we needed a better product. I led a full discovery sprint, learning how corporate recruiting actually worked and mapping it against our SMB-tailored platform.
Partnering with design, I reimagined the product end-to-end and moved our pricing model to recurring, per-seat SaaS. The new roadmap helped drive an immediate 17% boost in revenue and repositioned us for enterprise deals.
Making search make sense
The original candidate search prioritized raw keywords in a masonry layout, making it hard for recruiters to judge fit. I led a complete overhaul: redesigning the UI, introducing predictive location search, and launching an Elasticsearch-powered ranking algorithm.
Candidates were now sorted by relevance, profile completeness, and recent platform activity, improving recruiter efficiency and platform trust at the same time.
Messaging in the 21st century
I redesigned PowerToFly’s outdated email-style messaging into a modern, real-time-like chat experience. The original system was so primitive that every reply showed up as a separate message, and users had to hit a manual refresh button. I scoped and led a full overhaul, creating a direct messaging format, even before true real-time architecture was feasible.
The new system dramatically improved usability and helped recruiters and candidates stay in sync.
Streamlining sourcing flows
To support established recruiting teams, I led the redesign of our hiring workflow, moving from a cluttered kanban interface to a familiar list view that reduced friction and accelerated hiring. Candidates opened in full-page views (rather than modals), making it easier to review and take action.
I also launched an integration with Greenhouse, allowing recruiters to push candidates directly into their ATS and continue the hiring process seamlessly.
