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Series A

PowerToFly

Product Manager
July 2015 – January 2017

PowerToFly is a hiring platform focused on connecting underrepresented talent with top companies. I joined post-Series A to lead the employer-facing platform, where I helped pivot the business to enterprise through product discovery, pricing strategy, and platform modernization. My work directly supported an incremental revenue lift and reshaped the core recruiter experience.

Strategic upmarket pivot

To win larger customers, we needed more than a better sales pitch, we needed a better product. I led a full discovery sprint, learning how corporate recruiting actually worked and mapping it against our SMB-tailored platform.

Partnering with design, I reimagined the product end-to-end and moved our pricing model to recurring, per-seat SaaS. The new roadmap helped drive an immediate 17% boost in revenue and repositioned us for enterprise deals.

Pricing table showing three plans for software or service subscriptions: Hummingbird ($250/month), Starling ($999/month), and Goldcrest (Contact for pricing). Each plan includes features like job posts, candidate search, messaging, and tracking, with variances in limits.
Infographic illustrating a typical hiring process in eight steps. Includes roles like Senior VP, Hiring Manager, and Recruiter with steps such as deciding to subscribe, introducing requisition, agreeing on job description, sourcing applicants, screening, and conducting interviews.

Making search make sense

The original candidate search prioritized raw keywords in a masonry layout, making it hard for recruiters to judge fit. I led a complete overhaul: redesigning the UI, introducing predictive location search, and launching an Elasticsearch-powered ranking algorithm.

Candidates were now sorted by relevance, profile completeness, and recent platform activity, improving recruiter efficiency and platform trust at the same time.

Screenshot of a webpage from PowerToFly displaying profiles of professionals with their skills, locations, and labels like 'project' or 'vetted'. Search filters are on the left for keywords, name, category, skills, location, timezone, country, state/region, and city. 
Before
Screenshot of a job search website showing Python developers in New York, NY. It includes a list of candidates with their photos, names, locations, skills, company affiliations, job titles, and hourly rates. There are options to filter by related skills, seniority, roles, and availability on the left side. 
After

Messaging in the 21st century

I redesigned PowerToFly’s outdated email-style messaging into a modern, real-time-like chat experience. The original system was so primitive that every reply showed up as a separate message, and users had to hit a manual refresh button. I scoped and led a full overhaul, creating a direct messaging format, even before true real-time architecture was feasible.

The new system dramatically improved usability and helped recruiters and candidates stay in sync.

Screenshot of an email inbox from PowerToFly with job application notifications for a Web Designer position. 
Before
Screenshot of a messaging interface on a website called PowerFly, displaying a conversation between a hiring manager and a candidate regarding an interview in New York. The interface includes navigation links, a message history, and a text input field for sending messages. 
After

Streamlining sourcing flows

To support established recruiting teams, I led the redesign of our hiring workflow, moving from a cluttered kanban interface to a familiar list view that reduced friction and accelerated hiring. Candidates opened in full-page views (rather than modals), making it easier to review and take action.

I also launched an integration with Greenhouse, allowing recruiters to push candidates directly into their ATS and continue the hiring process seamlessly.

Applicant tracking dashboard with filters and candidate management options. 
Before
Screenshot of a job recruitment platform showing search results for a sales position. Profiles of candidates such as Mercedes Ledesma from Argentina, and Mandisa Turner from Brooklyn, NY, are featured. The profile details include experience and skills. Options for editing and managing job postings are visible at the top right. 
After

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