Fractional product for B2B startups that need to ship

For seed through Series B teams, partner with a seasoned product management lead who joins part-time but acts like a member of your team, delivers value in days (not 60+), and helps you establish and hire the product org you need next.

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1-2 client slots available

Industries & product domains I've built for

Media Infrastructure

Enterprise

Technical Products

B2B2C

B2B SaaS

Developer Tools

Who I help

Seed through Series B startups

You make a B2B or B2B2C SaaS product

You have a sales team or are building one

You don’t have experienced product support, or need help before making a senior product hire

You have product strategy, execution, or decision-making friction

What I do

Embed as part of your team without the long-term commitment of a full-time hire.

Get up to speed quickly and start contributing right away, rather than after months of ramp.

Bring clarity to strategy and roadmaps so teams focus on the work that actually matters.

Figure out what’s not working and help fix it, whether that’s process, priorities, or execution.

What I actually do

Proven, hands-on product leadership from someone who's done it for 10+ years

  • Establish the product function

  • Define and drive your product vision, long-term strategy, and roadmap

  • Conduct internal and external discovery

  • Streamline and document processes from execution through go-to-market

  • Bring and create practical, lightweight templates

  • Build strong cross-functional partnerships

  • Model effective product management by leading development directly

  • Scope product roles; create and lead interview processes; hire and onboard full-time product staff

“I have a newfound appreciation for your level of knowledge and management skill, and it was truly a privilege working with you.”

Screenshot of JW Player setup interface showing a video titled "Hiking on the Edge": an epic shot of a man hiking on the edge of a mountain during a colorful sunset. The interface includes options for player size, playback settings, and media preloading.

How fractional works

Open-ended engagements of 10–20 hours per week, working 2-5 hours every day.

I embed within your team and am available on Slack, joining key meetings, and working in your existing tools.

I’m an independent contractor operating through my LLC. I bill monthly on net-30 terms.

Rates start at $149/hour

Curious if this is a fit?

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Why me?

I’m known for my pattern matching, organization, judgement, and truth-telling. I also bring a technical background, which helps me earn trust.

I spent 10 years leading B2B2C SaaS products at early- and growth-stage startups full time. Most recently, I led a 0→1 product line at Truepic, a digital content verification platform backed by Microsoft and Adobe. Before that, I owned a $50M video playback product suite at JW Player, and helped then-series A PowerToFly pivot upmarket to serve the Fortune 500.

Learn more about me

“I wish you were my PM!”

— someone really said this to me

Recent thoughts

GET IN TOUCH

Need experienced product help?

Embed hands-on guidance for B2B startups to align teams, hire staff, and ship on time—starting in days, not months.

Schedule a call