Domain expertise.

Every website has a story. Mine has a few too many. These are the screenshots.

Scroll backward through time to see every version of aliciahurst.com since 2006.

2025

Squarespace—It was intimidating to relaunch my site with content focused on product management, the first time I’ve done so since moving into the role a decade ago. Few product people keep websites, but I missed having a portfolio and blog like I did as a web developer. I wanted to bring a personal side to the design, so I experimented with green (a staple in my wardrobe) and a softer look, inspired by a few websites I was attracted to at the moment. But that didn’t last; it quickly felt too muted and botanical for my tech-heavy online presence.

Screenshot of a personal website homepage belonging to Alicia Hurst, featuring navigation links, a headline about transforming 'meh' into magnificent, a photo of a woman with blonde hair and a gentle smile, and sections about who she helps, recent thoughts, and contact information at the bottom.
Screenshot of a webpage titled 'Resources' by Alicia Hurst, featuring links to various articles, podcasts, books, and tools related to product management and personal productivity, with a small illustration of a plant on the right side.
Screenshot of Alicia Hurst's contact webpage with a contact form, navigation menu, and a cityscape photo of a river and bridge.

2023

Squarespace—Two years of variations on a theme: simple, single-page with the same basic info. You probably could’ve learned more from my LinkedIn!

Professional profile webpage for a product manager named Alicia Hurst. Includes her photo, contact button, self-introduction, and product timeline with experience at Truepic, JW Player, and PowerToFly. Features a cityscape photo and a LinkedIn contact prompt.
Senior product manager bio with timeline and contact section, featuring a profile photo and New York City skyline.
Personal introduction webpage for Alicia Hurst, a senior product manager from Brooklyn, New York. Includes a profile photo, a LinkedIn button, an 'About Me' section, career timeline with roles at Truepic, JW Player, and PowerToFly, and a 'Get in Touch' prompt with a cityscape image.

2019

Squarespace—Began my single-page era. I linked to recordings of talks, side projects, and corporate blog posts, plus favorite quotes and photos that felt like a snapshot of me personally.

Website of Alicia Hurst, software product manager, detailing work experience, education, and skills. Includes sections on working, doing, writing, and speaking engagements. Contact link to LinkedIn and images at the bottom.
A webpage for "Alicia Hurst," who is a software product manager. It includes her photo, a heading with her name and title, and a brief introduction about her experience in product management and interest in product operations. Below, the content is organized under headings like "(Tech) Working," "Doing," "Writing," "Speaking," detailing her work experience, projects, writing contributions, and speaking engagements. At the bottom, there are visual thumbnails and a section labeled "Get in Touch" with a LinkedIn link.

2018

Squarespace—After 17 years on WordPress, I switched platforms and left this minimalist placeholder up for a while. Just a quote, a coffee mug stock photo, and some social links.

Homepage placeholder for Alicia Hurst, Product Manager at JW Player, featuring a red-orange coffee mug on a coaster and a quote by Grace Hopper.

2016

WordPress—By this point, I had become a product manager. The site used a visual identity I’d created in 2015 (more below) and my Home page became less elaborate as I phased out design project highlights.

Minimalist portfolio webpage of a product manager named Alicia Hurst, displaying four professional experiences: PowerToFly, Harvard Law School, Pizzafy, and Fayetteville Connections. Social media icons are present. The layout features clean, white space and organized text with images.
A split image featuring a woman on the left side, smiling, with a laptop displaying code next to another monitor. On the right side, there's a professional profile mentioning Alicia Hurst, a Product Manager at PowerToFly, with links to social media and project thumbnails."
A professional image featuring a person smiling, text stating "Alicia Hurst, Product Manager at Powertofly," and icons for email, Twitter, GitHub, Dribbble, and LinkedIn on a white background. The right side shows a work setup with a laptop displaying code and a monitor.
Workspace with laptop displaying Zoe Baxter's website on health coaching, featuring a salad image, alongside a notebook and pen. Description on the right highlights web design and development services, and the creation of her personal coaching website with improved content.

2015

WordPress—This brand identity was a contrast between a brushy script and a thin sans-serif, set against a strict vertical split layout, maybe a nod to my design/dev duality at the time?

Split design webpage with text highlighting 'design + development by Alicia' on the left and a testimonial on the right. The right side features monochrome abstract art with the text: 'Thank you so much for putting together this great website,' attributed to Jeremy W. Navigation options 'About,' 'Work,' and 'Contact' are visible at the top.
Contact page design with text and form fields for new project inquiries. Left side includes email and social media links. Right side features form for name, email, city, state, website, estimated budget, and project description. Background shows a laptop and smartphone.
Business cards for Alicia Hurst, a web designer and developer, featuring a minimalist design with watercolor accents. The cards include contact information like email and social media handle."

I barely remember this one, looks like I used it for a few months between major visual identities. Clean, serif-heavy, hand-constructed WordPress theme as ever.

Website showcasing a web designer's portfolio with a laptop displaying a website, a glass of water, a notepad, and a pen on a wooden table. Below, there are custom business cards in a box labeled "Zach West."

WordPress—My website was performing well in organic search, and I was hitting my stride: writing helpful blog posts, educating small business owners, and dialing in the tone. Every page had strong CTAs, testimonials, and the kind of writing I now recognize as early product thinking. “Why I love my clients” might’ve been a positioning statement before I even knew the word.

2014

Web design and development services webpage highlighting benefits, clients, services, timeline, and location. Includes testimonial quote and contact options.
Screenshot of a blog page featuring a web designer's introduction with a photo and social links. Headline reads "Websites are assets, not just expenses" with a snippet of the article and a "Continue reading" button.
Infographic highlighting reasons to love clients: Passionate about work, objective about business, easy to work with, and ready to engage in tasks.

Before the full site was live, I put up a single-page placeholder accented with marigold. I also designed a business card pattern I liked so much, I borrowed it from a client project and made it my own.

Web designer Alicia Hurst's personal webpage showcasing her bio, work experience, contact information, and links to previous projects.
Business cards for a web designer and developer, featuring contact information and a decorative pattern. The cards display the name Alicia Hurst and various contact details including email and website.
Golden "@h" logo on white background

2013

WordPress—Not my strongest era. The palette was muted, the design concept a little overambitious, and the layout was pretty experimental. But I did have a nice all-caps serif and a monogram A logo I liked, good enough to make some stylish business cards using my own photography.

Screenshot of a web designer's portfolio homepage featuring a grid layout. Contains sections labeled 'Clean. Functional. Design,' 'Recent Work,' and client testimonials. Includes navigation menu with links to Home, About, Services, Work, and Contact. Displayed social media icons for Twitter, Facebook, and LinkedIn.
Portfolio website for Alicia Hurst, showcasing web design services and projects, with a screenshot of a writer's site featuring typewriter keys.
Business cards for a web designer named Alicia Hurst, featuring contact information, geometric patterns, and a coffee cup on a wooden desk background.

2011

WordPress—I moved back to WordPress when I started freelancing. I’d used it since its 2001 debut, when it was still called b2/cafelog. Unfortunately, I also chose clashing graphics and the most questionable font pairing of my life. This is where the embarrassment really begins!

Web page design by Alicia Hurst featuring geometric layout, navigation menu, and text "Looking for great design? Well, you found it."
Business cards for web and graphic design services.

2009

Raw HTML & CSS—A period aesthetic that I don’t know how to describe. I was about to graduate college, hadn’t yet designed professionally, and used this site to show off artwork and blog headers.

Alicia Hurst creative portfolio webpage featuring an art assemblage made from wooden parts and printed photographs.
Webpage featuring blog design on WordPress and Twitter customization from August 2010, includes image of a vintage alarm clock.

2008

Raw HTML & CSS—Here it is, the first real version of aliciahurst.com. The chaotic typography combo! The horizontally scrolling frame! Both regrettable and kind of cool at the time.

Website design featuring Alicia Hurst's creative portfolio with sections for photography and graphic design, showcasing black and white images including a horse-drawn carriage and various objects.

2006

Raw HTML & CSS—I bought this domain in 2006, my fifth one already and I was barely a legal adult! Before launching anything here, I threw up this weird placeholder: a bold black box over a crosshatched background, linking somewhere I’ve long forgotten. All my previous websites were personal and for fun, but aliciahurst.com would become my professional home online.

Black and white graphic with text: "Looking for great design? Click to go there."