About

I’m Alicia (‘uh-LEE-sha’), a product leader who makes things better. Whether it’s a clunky process, an underwhelming product, or a doc no one wants to read, I elevate it to what it should be, with clarity and care.

Over the last decade, I’ve built products that helped newsrooms, broadcasters, and enterprises earn trust and reach audiences at scale. At Truepic, I led a new product line tackling visual misinformation through image verification. Earlier, I worked on JW Player’s streaming technology used by everywhere from IMDb to CNBC, and helped PowerToFly expand from a mission-driven startup into an enterprise DEI hiring platform.

My roots are in front-end coding. I still get a kick out of writing markup by hand, and occasionally take on small website projects for others. I’ve maintained aliciahurst.com since 2006 and have documented every design along the way.

I live in Brooklyn, where you’ll find me snapping street photos on a walk, playing pickleball, or following a curiosity trail on Wikipedia.

A smiling woman, Alicia Hurst, with long, light brown hair, wearing glasses and a dark green shirt, standing indoors with a blurred background of a plant and wall.

Career highlights

sounds good on paper

  • Led the product Microsoft used to launch a digital content authenticity initiative

  • Owned the web video player that streamed Super Bowl LIV on Fox Sports

  • Scaled a core product to 1 billion+ annual views globally

Personal wins

what felt good in practice

  • Sunset a commercially unsuccessful product line

  • Led a process that closed millions of dollars in new deals annually

  • Raised the bar on customer research and opportunity assessments

If any of this resonates, say hi!

I love hearing what other founders, PMs, and product-curious folks are building.

Contact me