You’ve Outgrown Your Website.

Let’s Fix That.

I help creative professionals, solopreneurs, and businesses redesign their websites for greater visibility, better structure, and a site that actually reflects the value of their offering.

Featured

From outdated to outstanding

Website redesigns for people who've been meaning to fix their site for way too long.

Before

Homemade look and feel

Screenshot of a website homepage for 'Academy Solutions', featuring a header menu with options such as Fulfillment Services, Printing Services, Customer Support Services, and About. There's a black 'GET STARTED' button at the top right. The main visual shows colorful boxes stacked in front of a door, with text overlay that says, 'No more boxes. No more inboxes.' followed by a subheading, 'Your one-stop shop for printing, fulfillment, and virtual support.' Below that, a section titled 'Welcome To Academy Solutions' begins with some introductory text.

After

Professional, attractive design

Screenshot of a website for an educational supply fulfillment service. The page features a colorful background with school supplies such as scissors, pencils, sticky notes, and paper clips at the bottom. The text states, "No more boxes. No more inboxes." and there is a button labeled "Get a custom quote." The top navigation includes menu options for Fulfillment, Printing, Support, School Sales, and About, along with a green "Get Started" button.

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about

Why me

I've been designing and building websites since 1999, starting with hand-coded HTML, and evolving alongside the web itself.

I spent the last decade as a product leader at venture-backed startups, the kind of work where you obsess over why people click, what makes them stay, and what makes them leave.

I came back to web development because I love making websites!

Close-up portrait of a woman with long, light brown hair, smiling, wearing a dark gray top, with a neutral background.

Squarespace sites

AI Vibe coded sites

Projects

Showcase of recent work

Stage with purple lighting, silhouettes of dancers in a choreographed performance, large neon purple sign reading 'AVADON Broadway', with additional text about theatrical production accomplishments.

Avadon Broadway
avadonbroadway.com

Red Hill Inn
redhillinn.com

Screenshot of a website homepage for Academy Solutions, showcasing stationary items such as scissors, pencils, a ruler, eraser, and highlighter, with a headline that reads 'No more boxes. No more inboxes.' and a call-to-action button labeled 'Get a custom quote'.

Academy Solutions
myacademysolutions.com

A webpage featuring a man standing against a brick wall with an arched black door. The webpage has a dark theme with white text, and main headings saying "Josh Kopman" and "VP of Engineering - Giphy." There are navigation links at the top for "About," "Experience," and "Projects," and social media icons at the bottom for email, GitHub, and LinkedIn.

Josh Kopman
joshkopman.com

Website homepage featuring a man playing bagpipes outdoors, promoting soulful performances for life’s meaningful moments, focusing on weddings, funerals, and events in New England.

Duncan Hurst
dhurstmusic.com

$Website homepage for Alicia Hurst featuring a sky background with clouds, menu options for services, portfolio, blog, about, with a contact button, and headline text about fractional product leadership for sales-led startups.$

Personal history

I’ve been maintaining this website, aliciahurst.com, for 20 years and counting, and I’ve documented every design along the way. See my evolution from hand-coded HTML to WordPress and ultimately to Squarespace since 2018.

See history →