Work
Highlights from a decade of full-time product management, from 0→1 launches to global scale across enterprise clients.
Jump to:Truepic 〰️ JW Player 〰️ PowerToFly
Truepic
Staff Product Manager
January 2022 – February 2025
Truepic is a series B startup that builds technology to show where digital content comes from and whether it’s been altered. I led 0→1 developers tools and projects supporting the C2PA standard for media provenance.Trusting what you see
Product lead for an embeddable UI library that displays the hidden metadata story behind images and video—when they were captured, what edits were made, and whether AI was involved. Working closely with design and engineering, I led user research, shaped the experience across personas, created the information structure, helped steer technical choices, and wrote documentation, even the blog post. Our approach influenced the Adobe-led standard and was showcased by our partner Qualcomm at their annual tech event.
Capturing authentic content
I led product development for a mobile app centered around our camera SDK to capture authenticated photos, video, and audio, embedding tamper-evident metadata at the source. Built in partnership with Microsoft, the Capture app launched under their name as part of their Content Integrity Tools initiative for global elections. I owned the work from vision to execution—writing briefs, defining scope, driving cross-functional collaboration, and shipping to the Apple and Android app stores.
Writing into existance
I raised the bar for communication across Truepic—writing website marketing copy, creating original sales decks and leave-behinds, publishing a partner blog post on Hugging Face, and co-writing press releases, papers, and technical documentation across my suite of products, which included a CLI, multiple libraries, and an API. In a highly technical space few people understood, my materials helped customers adopt independently, accelerated sales, and made our most complex work clear, credible, and usable.
JW Player
Group Product Manager
May 2020 – December 2021
Senior Product Manager
January 2019 – May 2020
Product Manager
April 2017 – December 2018
JW Player is a leading streaming video technology company powering billions of plays globally for top publishers and broadcasters. During my time there, the company raised Series E funding, grew 30–40% YoY, and scaled to high eight-figure revenue. I was promoted twice, ultimately leading all playback products across web, mobile, smart TVs, and ads.Modernizing video playback
I led the 2017 overhaul of JW Player’s flagship video player—refreshing the look, cutting load time by 30%, and setting a new UX standard across our publisher base. I partnered with design on key decisions, project managed the on-time release, and rewrote all documentation. The redesign beat adoption targets and is still the default player experience across billions of plays today.
Before
AfterSimplifying integrations
I owned the full player stack, from API, to JavaScript config, to the SaaS dashboard UI. I led the redesign of our web-based Player Builder, enabling publishers to create, configure, and embed players without needing custom code. I also launched a JSON editor for advanced workflows, giving developers more flexibility and cutting integration time. These tools became essential to customer retention and expansion.
Customization at scale
Our player powered top media companies like Fox Sports (Super Bowl LIV), IMDb, and CNBC, who relied on JW for a player that was extensible, fast, and always on-brand. I shaped the player’s flexible theming system, balancing simplicity for everyday customers with the depth needed by major broadcasters. We enabled automatic localization and branding without sacrificing performance, helping customers launch faster and look great doing it.
Optimizing for key metrics
I partnered with design and data science to develop and A/B test new recommendation interfaces that boosted video clickthrough rates across publisher sites. We tested icons, labels, layouts, and placement strategies while balancing UX constraints like small screen sizes and intent signals. Insights from our work shaped the design of JW Player’s recommendation engine and directly increased video engagement and ad revenue.
Driving monetization
Video ads powered JW Player’s business and our customers’. After taking over ad playback, I shipped features like the floating player and outstream ad support, each generating seven-figures in revenue. I also led our shift to proprietary header bidding, deepening our adtech capabilities. I became a subject matter expert in video monetization, balancing user experience, reliability, and revenue at the heart of the platform.
PowerToFly
Product Manager
July 2015 – January 2017
PowerToFly is a hiring platform focused on connecting underrepresented talent with top companies. I joined post-Series A to lead the employer-facing platform, where I helped pivot the business to enterprise through product discovery, pricing strategy, and platform modernization. My work directly supported an incremental revenue lift and reshaped the core recruiter experience.Strategic upmarket pivot
To win larger customers, we needed more than a better sales pitch, we needed a better product. I led a full discovery sprint, learning how corporate recruiting actually worked and mapping it against our SMB-tailored platform. Partnering with design, I reimagined the product end-to-end and moved our pricing model to recurring, per-seat SaaS. The new roadmap helped drive an immediate 17% boost in revenue and repositioned us for enterprise deals.
Making search make sense
The original candidate search prioritized raw keywords in a masonry layout, making it hard for recruiters to judge fit. I led a complete overhaul: redesigning the UI, introducing predictive location search, and launching an Elasticsearch-powered ranking algorithm. Candidates were now sorted by relevance, profile completeness, and recent platform activity, improving recruiter efficiency and platform trust at the same time.
BeforeAfterMessaging in the 21st century
I redesigned PowerToFly’s outdated email-style messaging into a modern, real-time-like chat experience. The original system was so primitive that every reply showed up as a separate message, and users had to hit a manual refresh button. I scoped and led a full overhaul, creating a direct messaging format, even before true real-time architecture was feasible. The new system dramatically improved usability and helped recruiters and candidates stay in sync.
BeforeAfterStreamlining sourcing flows
To support established recruiting teams, I led the redesign of our hiring workflow, moving from a cluttered kanban interface to a familiar list view that reduced friction and accelerated hiring. Candidates opened in full-page views (rather than modals), making it easier to review and take action. I also launched an integration with Greenhouse, allowing recruiters to push candidates directly into their ATS and continue the hiring process seamlessly.
BeforeAfterBefore I started my journey in product, I was a solo web designer and developer, and I still indulge in web-based side projects from time to time. I take pride in the work I’ve created, and it’s worth a peek!