PowerToFly
+17% revenue
I led the move to enterprise SaaS pricing and a new roadmap. Revenue rose immediately after.
Read the case study →Fractional product lead
You shouldn't still be your company's PM
I take over product for your company. I work out what's worth building and how we'll measure it, then I do the work with your team, using AI to prototype and ship.
Fractional · 15–20 hrs/week · from $160/hr · 11+ years in B2B product
A few decisions I've owned
Case studies from my full-time product roles
JW Player
30% faster loading
The player redesign beat adoption targets and became the default experience across billions of plays.
Read the case study →Truepic
A Microsoft partnership
I led an authenticated-capture app that launched with Microsoft's Content Integrity Tools initiative.
Read the case study →The work
What I take off your plate
If you're making product decisions between sales calls, or your engineers are working from a list of customer requests, this is where I come in.
The first few weeks go into understanding the business and agreeing on a direction: a mission, a vision, and a plan for the next few quarters. Then I run the work with your team.
Decide what's worth doing
I look at the customer problem, the business case, and the effort before we commit. We agree on what should change and how we'll measure it.
Customer research · desired outcomes · priorities
Give the team something to build from
I turn that direction into requirements and AI prototypes, working through the experience with your team. Your engineers own the codebase; I can ship small fixes alongside them.
Requirements · prototypes · hands-on improvements
Own what happens next
I run the product work between sales and engineering, keep the roadmap current, and check what changed after launch. That informs what we do next.
Roadmap · delivery and QA · measurement
Working together
Your product counterpart.
For Seed–Series B B2B or B2B2C software companies with real customers and no senior product owner.
You might be the CEO, a CTO looking for a counterpart, or a fractional leader handing over your role. I'm staying fractional, not looking for a full-time position or dev-shop work.
Writing
See all posts →
You can't save the world: mission statements that help you build
One of the most helpful tools out there for building is a really durable mission.
August 2, 2026
Fractional, one year in
I went fractional a year ago last week, and I wanted to share an update on how it has been going.
July 22, 2026
Fractional rate questions
Do you bill for breaks? No. I only bill when I’m actively working. If I step away to cook, take a walk, or scroll social media, the clock stops. If I’m eating lunch while working, that time counts.
May 13, 2026