Series B
Truepic
Staff Product Manager
January 2022 – February 2025
Truepic is a series B startup that builds technology to show where digital content comes from and whether it’s been altered. I led 0→1 developers tools and projects supporting the C2PA standard for media provenance.
Trusting what you see
Product lead for an embeddable UI library that displays the hidden metadata story behind images and video—when they were captured, what edits were made, and whether AI was involved.
Working closely with design and engineering, I led user research, shaped the experience across personas, created the information structure, helped steer technical choices, and wrote documentation and blog posts.
Our approach influenced the Adobe-led standard and was showcased by our partner Qualcomm at their annual Snapdragon tech event.
Capturing authentic content
I led product development for a mobile app centered around our camera SDK to capture authenticated photos, video, and audio, embedding tamper-evident metadata at the source. Built in partnership with Microsoft, the Capture app launched under their name as part of their Content Integrity Tools initiative for global elections.
I owned the work from vision to execution, writing briefs, defining scope, driving cross-functional collaboration, and shipping to the Apple and Android app stores.
Writing into existance
I raised the bar for communication across Truepic—writing website marketing copy, creating original sales decks and leave-behinds, publishing a partner blog post on Hugging Face, and co-writing press releases, papers, and technical documentation across my suite of products, which included a CLI, multiple libraries, and an API.
In a highly technical space few people understood, my materials helped customers adopt independently, accelerated sales, and made our most complex work clear, credible, and usable.
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Need seasoned product help?
Embed hands-on guidance for B2B2C startups to align teams, hire staff, and ship on time—starting in days, not months.