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E-Commerce

Vegan O’Brien

WordPress with WooCommerce
2014

A one-man vegan baking business in the Hudson Valley, brought to life online with an ecommerce site and cohesive visual identity, building off his existing logo.

Shoppable

I redesigned Vegan O’Brien’s web presence from a basic Blogspot page into a full WooCommerce-powered storefront. With rich product photography already in hand, I focused on clear structure, visual warmth, and low-friction purchasing to help his baked goods shine. I also created assets for his Etsy and social channels to ensure brand consistency across platforms.

Vegan O'Brien Baking Company homepage with images of heart, butterfly, and shamrock-shaped vegan chocolate chip cookies, links to shop online, stores & markets, and about & press sections, upcoming events listing, and user testimonial.
Image of Vegan O'Brien Baking Company's chocolate chip brownies page, featuring a stack of brownies on a red napkin. Includes ingredients list with organic cocoa, vegetable oil, rice milk, tofu, vanilla, flour, baking powder, corn starch, and semisweet chocolate chips. Priced at $36 per dozen with an add-to-cart option.

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