Alicia Hurst

Product Manager • Brooklyn, NY

ABOUT ME

I’m a product manager with nine years of experience owning B2B2C enterprise products.

My approach to product is to dovetail business goals with customer needs. I collaborate cross-functionally using product sense, data, and feedback. I’m known for speaking passionately and knowledgeably with customers and users. I am also quite technical, having started my career as a designer and developer (self-taught!).

I spent nearly five years managing streaming video players at JW Player, which plays millions of videos each month on sites like CNBC, IMDb, and Business Insider. I now work at Truepic, a Microsoft and Adobe-funded company working with media transparency technology to securely sign metadata into images and videos.

Product Timeline


2022 – Present

Content authenticity

We help enterprises show the authenticity of online content with tools that securely add, verify, and view C2PA Content Credentials on all media.


2017 – 2021

Streaming video

I led product for streaming videos players across devices and platforms at JW Player, an online video platform serving prominent media properties across the world.


2015 – 2017

Diversity & inclusion

I got my start as a product manager owning the “companies” side of the diversity recruiting platform, then a Series-A funded startup.

Get in touch

I’m always interested in expanding my network and sharing my knowledge, so feel free to reach out on LinkedIn.