CUSTOMIZED · PART-TIME
Fractional Product Leadership for Sales-Led Startups
Early-stage B2B SaaS startups often run on two fuels: the urgency to close deals, and the success of making it up as they go. That can get a company to seven figures in revenue, but it rarely takes them further.
Without experienced product leadership, companies risk:
Products that work today but lack a path to scale
Products that keep growing but get harder to explain
Products thriving in hot markets but unproven on their own
As a fractional product leader, I help founders and executives move beyond these patterns by bringing clarity, structure, and product discipline, turning early traction into durable growth.
This work matters. Product leadership is what allows ambitious teams to scale with focus: to build products customers value, create processes that support growth, and foster environments where teams do their best work. I embed part-time—usually 10–20 hours a week—as a coach or player-coach, filling gaps across product strategy, planning, process, and culture.
Sound interesting?