March 2026 • Built with Lovable AI

Avadon Broadway

A full redesign for a theatrical producing team who built their own site and was too embarrassed to share it. I leaned into the drama of the industry with a visual identity that finally matched their resume of dozens of Broadway shows. In the first month live, organic search clicks went up 15x.

avadonbroadway.com ↗ 
   Before
Screenshot of a theater company's website homepage titled 'Avadon Broadway,' showcasing productions and a brief introduction about the company. The webpage features colorful headers, a pink 'View Productions' button, and posters for various plays including 'Maybe Happy Ending,' 'Galileo,' 'The Lost Boys,' 'Queen of Versailles,' 'Two Strangers,' 'Waiting for Godot,' 'Art,' 'Liberation,' and others. 
   After
Website homepage for A VADON Broadway theater company showcasing various musical productions against a purple and blue background with dancing silhouettes and information about awards.